TfL’s high hopes for some capital gains
Marketing WeekTfL helped to soften the blow of the congestion charge, but will it get such a smooth ride when it takes over London’s Tube? asks Branwell Johnson
TfL helped to soften the blow of the congestion charge, but will it get such a smooth ride when it takes over London’s Tube? asks Branwell Johnson
The IMRG Index, which measures online shopping in the UK, hit 1,000 for the first time in April, rocketing past that symbolic marker to 1,152. The index started at 100 in April 2000, so the new level indicates an almost 12-fold increase in e-tail sales in three years. E-commerce continues to accelerate: this April’s sales […]
GfK Media, has published the results of a survey that uses a common system to measure radio and TV for the first time. The survey, backed by Kelvin MacKenzie’s Wireless Group, which owns TalkSport, has revealed that the station has 8 million listeners compared with the latest Rajar figures which show the station attracts just […]
Any company making claims about its prices relative to its competitors’, or relative to the market as a whole, must be extremely careful. The rules on such tactics are strict – and there are penalties for contravening them. By Seema Sharma Marketers wanting to use price claims or make comparisons between their company’s prices and […]
Fallon has created a television and press advertising campaign for United Airlines which focuses on new low-fare offers and breaks on June 2.
British Gas is planning to sell a new type of ‘green’ boiler next year, which it claims not only provides heating but also produces electricity to run household appliances.
Animated characters the T-Birds, which replaced the iconic PG Tips chimpanzees, are returning to screens to launch the PG Tips’ new Freeflow pyramid bag. The tea bag is made from a material which PG Tips claims allows the tea to move around more freely, and thus release more flavour. The campaign, created by BMP DDB, […]
Centrica-owned British Gas is to create two positions – head of customer retention and head of customer relationship – in a bid to beef up its marketing department. Once appointed, the new employees will work alongside the existing marketers who report to British Gas director of marketing and strategy Nick Smith. Two years ago, the […]
McCann-Erickson Belfast has produced a TV campaign for Irish sausage brand Cookstown, featuring former Manchester United footballer George Best. It breaks across Ulster TV this week.
General Motors is revamping its recently acquired Daewoo brand, in an effort to draw a line under the marque’s difficulties prior to its sale. Code-named “Project Blue”, the revamp sees Daewoo’s green corporate identity ditched and brought into line with those of GM’s European brands – Vauxhall, Saab and Opel – which are blue. GM […]
The Link, part of the Dixons Group, is looking for a marketing director following the appointment of its marketing chief Joe Garner as operations and development director at thr Dixons chain. Managing director of The Link Nick Wood will oversee the chain’s marketing strategy until the position is filled. Garner’s move follows a series of […]
Kelkoo, the online shopping search engine, has poached a member of BA’s internet marketing team. Tim Frankcom joins Kelkoo as European travel category manager.
CheethamBellJWT has created a cinema slide campaign for soft drink Vimto to be screened alongside summer films aimed at children, such as Pirates of the Caribbean.
McCann-Erickson Manchester has stamped the word ‘rogered’ across its advertising for Durex. The move follows a ruling by the ASA, which ordered Durex to remove the ads in response to complaints saying that the slogans were offensive.
Faulds has been appointed to handle the £2m UK marketing launch of online gambling brand PokerRoom. The brand belongs to Stockholm-based Ongame E-Solutions, which wants to make it one of the top three online poker sites in the world. The market is led by Ladbrokes.com and Playpoker.com. Ongame E-Solutions’ main market so far is the […]