Mother has created a TV and radio campaign for EMAP’s weekly teen gossip title Sneak. The month-long campaign breaks on July 20 and will introduce a phone booth which will appear in shopping malls around the country where readers will be offered bits of gossip from the latest copy of the magazine. A series of cameras will be hidden in the Sneak Phone Booths to capture the instant reactions to the ‘hottest gossip in town’. The TV ad has been directed by Jason Collier, who has directed music videos for artists such as Moby and Mel C. The campaign will also be supported by a retail marketing initiative across UK high street and independent stores. Retailers will be receiving Sneak-branded goods including a fan, cool bag and point of sale material. Media is bought by Starcom Motive.