28 agencies appointed to BBC’s design roster
Wolff Olins, Attik and Lambie Nairn are among the 28 agencies appointed by the BBC to its design roster to work on TV channel branding.
Wolff Olins, Attik and Lambie Nairn are among the 28 agencies appointed by the BBC to its design roster to work on TV channel branding.
British American Tobacco has posted a 25 per cent drop in pre-tax profits in the first half of 2003, after the group took a &£279m charge for restructuring its businesses in the UK and Canada. Last month, BAT said it would close its Darlington factory with the loss of 490 jobs.
David Silver’s observation that good internal communication is a “business-critical area that too many organisations are not getting right” is, unfortunately, spot on for too many organisations in the UK (Survey reveals ‘inadequate’ state of internal marketing, MW July 3). While millions are spent developing and promoting brands, many companies are still under-investing in communicating […]
Tryton Foods has appointed Soul to the £1.5m account for frozen food brand Aunt Bessie’s. It is not known which agencies Soul pitched against to win the account.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the increasingly convoluted marketing recruitment process to Coca-Cola’s warning against getting stuck in a marketing bubble it’s been a busy week. Here is my take.
Entrants now have more time to apply for Marketing Week’s annual celebration of effectiveness, creativity and innovation.
The travel business is aiming for more direct bookings over those generated through paid marketing investment, something that it claims will benefit its P&L.
The juice category has become “commoditised” in recent years, with its leading brands underinvesting in it. Tropicana is aiming to push back against this by dialling up its brand assets, investing in innovation and reconnecting with key occasions.