The Business
The Business is understood to have struck a tie-up deal with the Mail on Sunday.
The Business is understood to have struck a tie-up deal with the Mail on Sunday.
Skoda has appointed Volkswagen marketer Chris Craft as managing director. He replaces Rob Tracey, who had been Skoda’s managing director since 1999. Tracey remains within the Volkswagen Group as managing director of automotive IT company gedas United Kingdom. Craft moves over from Volkswagen Group UK, where he was head of group services, overseeing its portfolio […]
L’Oréal’s dermatological skincare range Vichy has been delisted by major retailer Boots following a disagreement concerning its distribution through the chain.
Bulmers group marketing director Jon Eggleton is understood to be leaving the company, following Scottish & Newcastle’s acquisition of the cider maker in April. It is believed that Eggleton is not interested in relocating to Scotland, where the S&N-owned Scottish Courage marketing team is based. One insider says: “I cannot see how Eggleton will be […]
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Airbnb’s desire to control the narrative to Gap reinstating the CMO role, it’s been a busy week. Here is my take.
Diageo is using AI to better understand “real behaviour, not unintended”, which it is using to drive innovation.
With 80% of customers unable to name an underlay brand, Interfloor has embarked on a brand building journey to turn those figures around.
The ad, which Apple has now apologised for, had a “less negative than you might expect” reaction from consumers, claims System1. However, it still falls short.