Vichy delisted by Boots after distribution row

L’Oréal’s dermatological skincare range Vichy has been delisted by major retailer Boots following a disagreement concerning its distribution through the chain.

L’Oréal’s dermatological skincare range Vichy has been delisted by major retailer Boots following a disagreement concerning its distribution through the chain.

Boots is understood to prefer to stock the brand on shelves, but Vichy would rather position the brand closer to behind-the-counter products such as Lancôme and Clarins.

Vichy is said to be reluctant to compromise on its international distribution strategy, which positions the brand as a specialist pharmacy product rather than a mass-market or premium skincare range.

An industry insider says: “Vichy does not want to go on a normal gondola with other brands. It wants to have its own space, but it’s a question of cost. Vichy has said it does not want to compromise in its international strategy. It was a successful brand on the shelves.”

The two parties are in talks to resolve the dispute, with both sides confident that an agreement can be made by the end of the year. Boots hopes to have the products back in store between January and April. Existing stock reserves are still being sold in some outlets.

Vichy marketing manager Neda Djokic says: “We have a very good relationship with Boots and both parties are working hard on various solutions.”

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here