BBC Worldwide and Tesco Personal Finance to launch customer title
BBC Worldwide and Tesco Personal Finance are to launch a customer title, On the Road. The first issue of the quarterly magazine will be out in November.
BBC Worldwide and Tesco Personal Finance are to launch a customer title, On the Road. The first issue of the quarterly magazine will be out in November.
Scottish & Southern Energy has appointed two marketing development managers to strengthen its marketing planning team.
Starcom Motive was not the incumbent agency on the Cafédirect’s media account as printed in the last issue. The two parted company in June.
Household goods maker SC Johnson is to launch several air freshening products under its Glade brand this autumn to counter increased competition from Sara Lee’s Ambi-Pur and Reckitt Benckiser’s Airwick brands. Glade 3-in-1 will be the first to hit the market, a layered candle that burns through three different flavours to create a variety of […]
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Airbnb’s desire to control the narrative to Gap reinstating the CMO role, it’s been a busy week. Here is my take.
Diageo is using AI to better understand “real behaviour, not unintended”, which it is using to drive innovation.
With 80% of customers unable to name an underlay brand, Interfloor has embarked on a brand building journey to turn those figures around.
The ad, which Apple has now apologised for, had a “less negative than you might expect” reaction from consumers, claims System1. However, it still falls short.