The One Account calls £9m review

Royal Bank of Scotland (RBS)-owned the One Account is reviewing its £9m advertising account with TBWA/London, following the agency’s appointment by rival Abbey National in April (MW April 10).

Royal Bank of Scotland (RBS)-owned the One Account is reviewing its &£9m advertising account with TBWA/London, following the agency’s appointment by rival Abbey National in April (MW April 10).

It is understood that the bank is only seeing presentations from Clemmow Hornby Inge (CHI) and the incumbent agency. TBWA/London relaunched the business at the beginning of the year with a high-profile campaign using characters from cult Seventies children’s TV show Hector’s House.

CHI founders Simon Clemmow and Johnny Hornby both worked on the account while at TBWA/London.

One Account managing director Jayne-Anne Gadhia is understood to have called the review. Marketing director Colin Woodcock, who oversaw the rebranding of the One Account from Virgin One last year, left in June (MW June 12). Under the terms of the purchase from Virgin and AMP in July 2001, RBS only had permission to use the Virgin name until the end of 2002.

The company claims to have no plans to recruit a replacement for Woodcock. His duties have been shared between head of consumer marketing David Ramsbottom and head of intermediary mortgage marketing Paul Lloyd.

The One Account pioneered offset banking, which allows consumers to combine their mortgage, current account, credit card, loans and savings into a single banking product.

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Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

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