National Pub Football Week has signed up a raft of drink brands, including Holsten, Carling, Budweiser, Carlsberg, Strongbow, Pepsi, Stella, Tennent’s, WKD, Guinness, John Smiths and Coke, to sponsor the event that encourages people to watch sports in pubs. Pepsi is also offering a weekend trip for two to Madrid.
…The Guardian has ruled out launching a compact version of the newspaper for now.
Microsoft has consolidated its global direct marketing business into two agencies – Young & Rubicam’s Wunderman and Interpublic-owned MRM Partners. The move has prompted IBM to move its direct marketing business from Wunderman to sister WPP agency OgilvyOne New York to avoid any clashes. Ogilvy & Mather is IBM’s global agency. It was awarded the […]
I read with interest Lucy Barrett’s article on disgruntled advertising agencies looking to compile a blacklist of badly behaved advertisers who fail to recognise agencies’ work in the pitch process, and ignore best practice guidelines (MW January 29). Big-budget campaigns, as mentioned in the article, demand time and attention, particularly at the briefing stage, and […]
Microsoft is to stop taking pop-up advertising on its worldwide network of MSN sites. The company removed pop ups from its US sites last year.
The first lower fat doughnut will be on sale next week after four years’ development. Manufacturer Demon Donuts claims the product is significantly lower in fat than normal doughnuts because it is baked rather than deep fried. The company, based in north London, has patented a method of oven cooking the doughnuts using a yeast […]
Fox Kalomaski has won the brief for the NHS-endorsed Fitness Industry Association’s ‘Commit to get fit’ campaign. The campaign is designed to back up government health policy by encouraging the public to use the FIA’s 1,600 health and fitness clubs.
A scorecard marked nine-and-a-quarter out of ten – that is Niall FitzGerald’s own immodest verdict on his performance as head steward of Unilever. As an assessment, it sits uncomfortably with yet more grim news about Path to Growth’s disappointing performance, juxtaposed with the announcement that FitzGerald himself is to step down early from the top […]
Independent News and Media is believed to be preparing a ‘compact’ edition of The Independent on Sunday. The company, the first broadsheet to launch a tabloid version, reported an average net circulation rise of 4.65 per cent to 248,876 for January on the previous month…
…Sainsbury’s Supermarkets has appointed Penny Vegting as brand and format development manager.
EMAP Performance is to test Kerrang! Radio in Manchester ahead of the next batch of available FM radio licences. The station will go on air on February 18 and will broadcast on 97.6 FM for the next month. EMAP will trial Kerrang! Radio, which plays classic and contemporary rock, on the restricted licence ahead of […]
USBN, the UK distributor of Kingfisher Premium Indian Lager, is launching a Kingfisher-branded mineral water for curry-lovers in restaurants. Kingfisher Natural Spring Water is targeted at customers visiting Indian restaurants and will be available in 750ml and 330ml glass bottles. The water is drawn from natural springs in the Cambrian Mountains in Wales. Orders are […]
British Gas’s future is bright if its ‘do the right thing’ pledges are carried out and the company presses ahead with its service-driven evolution
Fairtrade confectionery company The Day Chocolate Company has appointed Alistair Menzies as head of sales and marketing. His appointment will coincide with a big push to raise awareness of its Divine and Dubble brands in a bid to snatch share from more established alternative chocolate brands such as Green & Black’s. Menzies joins from Traidcraft, […]
Many consider fast food to be fodder for the lowest common denominator. No longer, we are all in McDonald’s, but some of us are looking at the stars