This month sees the launch of a new specialist “Model Contract” for website design and maintenance. It has been created jointly by the Incorporated Society of British Advertisers (ISBA), the representative body for UK advertisers; the Institute of Practitioners in Advertising (IPA), the trade body for leading marketing and advertising agencies; and online agency New […]
Generally, when companies send journalists gifts, they are making an attempt to appear friendly; to make the grateful scribes feel a warm glow whenever they think of the giver’s brand. Grey, however, is above all this – it has no fear of appearing rude. How else can the Diary explain the fact that the agency […]
Household cleaning specialist Orange Glo is seeking an agency for its £3m advertising account following the end of its contract with Euro RSCG London. Orange Glo will not stay with Euro RSCG London, which counts rival company Reckitt Benckiser among its global clients. Orange Glo handed the account to Partners BDDH last year, before that […]
The Conservative Party is undecided over whether to adopt part of a report it commissioned on the BBC that recommends scrapping the licence fee. Culture Secretary Tessa Jowell has dismissed the proposals.
And just in case recent stories have put you in any doubt about Drew Thomson’s commitment to his job, here’s a quote from The Times, last week, in a feature on ‘The Young Guns’ of the boardroom. ‘I’m not looking beyond Air Miles. It’s my belief that if you do a good enough job, people […]
Blockbuster has appointed Agency Republic as its digital marketing agency following a pitch managed by the AAR. The agency will develop an online marketing strategy and attempt to drive traffic to the Blockbuster website.
Pepsi’s new ‘Dare for more’ advertising campaign features David Beckham, Francesco Totti, Ronaldhino and other footballers showing off their skills in medieval armour.
Teletext is launching its first digital television channel Teletext Holidays this week on Sky Digital.
Blockbuster-owned Gamestation has appointed buying director Martyn Gibbs as commercial director. He will have responsibility for the marketing team. Gibbs will also be in charge of the electronic games retailer’s product team. The group has created the commercial directorship in order to place product and marketing departments under a single banner. Gibbs has been briefed […]
Trade exhibitions have often been labelled a waste of money, but if they embrace modern technology and learn from their mistakes, they will remain a valuable marketing tool, says Helen Donald
Burger King US president Bob Nilsen has resigned after just more than a year in the role. It is not known who will replace him.
Supermarket chain Tesco is to roll out its in-store television network, Tesco TV, to its larger stores. It is understood that the network, which carries news and information bulletins, sales messages from Tesco, tailored content and advertising from third parties, could be introduced in up to 300 stores. JC Decaux is understood to have been […]
Tetley GB is reviewing its £8m advertising account out of Leo Burnett. The tea brand is in the early stage of the pitch, but it has confirmed the incumbent will not be asked to repitch. It is understood that the company is keen to work with a smaller agency that will be able to spend […]
The Australian Tourist Commission (ATC) has appointed Emma Bradley as its European marketing director. Bradley joins just as the ATC starts a review of its £4m spend with European advertising and media agencies (MW last week). The review is being run by the Haystack Group and it is not known whether incumbents Delaney Lund Knox […]
Gossard, the Sara Lee-owned lingerie brand, is reviewing its advertising account for the third time since 2001. Incumbent WARL Change Behaviour is pitching against two undisclosed agencies for the &£5m account. The pitch is the first to be overseen by marketing director Stephen Holbrook. Holbrook took over from Shaeren McKenzie, who left the company last […]