Sunny Bisk, the wheat biscuit cereal owned by Grain Health Foods, is relaunching. The revamped breakfast cereal will be supported by a £2m advertising campaign. The product, which was originally launched in 1933, will have new packaging and will be aimed at older consumers, as Grain Health believes that market is largely ignored by existing […]
Internet connection is all about broadband now and marketers must harness it’s power to make the most of their brands and increase sales, says Dan Clays
I thoroughly enjoyed David Benady’s article on corporate social responsibility (CSR) (MW February 12). In a short article it is hard to cover all the aspects, yet I think three further points deserve particular mention. The first is that CSR is a very broad term and needs more definition. It’s a sad fact that many […]
Boots is piloting an in-store television channel in four of its stores, using the system to showcase products from suppliers as well as those sold under its own name. The retailer is using digital media network operator Avanti to run the trial, which began at the end of last year. It is understood that advertising […]
Senior King Communications has been appointed to work on advertising and direct marketing for cruise line Fred. Olsen Cruises. Senior King’s media arm, Media Options, will handle media planning and buying.
Publicis Groupe has been knocked out of the global agency review for HSBC.
BBC Magazines has promoted publishing director of Top Gear and BBC Good Food magazines Ashley Munday to the newly created role of ad sales director. He will report to deputy managing director Nicholas Brett. All the ad directors and their sales teams will report to Munday. The move follows the 2002 restructure of BBC Magazines’ […]
Imperial Tobacco has shifted its global rolling tobacco account out of Mustoes following a review of all its rolling tobacco accounts. The move comes as the company is attempting to beat ad bans with a new strategic direction for its Drum and Golden Virginia brands. The company has handed its global Drum account to Grey […]
Organic chocolate brand Green & Black’s is tying up with Pret A Manger to launch a range of co-branded chocolate bars to be sold in the sandwich chain from April.
The Daily Telegraph is to sponsor ITV’s coverage of Formula One for the forthcoming season in a deal worth about &£4.5m…
Abbott Mead Vickers.
Blockbuster-owned Gamestation has appointed buying director Martyn Gibbs as commercial director. He will have responsibility for the marketing team. Gibbs will also be in charge of the electronic games retailer’s product team. The group has created the commercial directorship in order to place product and marketing departments under a single banner. Gibbs has been briefed […]
At a time when worries about obesity within the population are escalating, new research into purchasing habits offers an insight into what the overweight are eating
The Advertising Standards Authority (ASA) is looking into complaints against a Jaguar mailer ad, which was designed as a letter from a secret admirer. The complainants objected that they had to ring up the Royal Mail to find out the source of the letter, since it gave no indication of being a Jaguar ad campaign. […]