Britvic Soft Drinks has axed Barrett Cernis from its agency roster and redistributed £2m of advertising business between Clemmow Hornby Inge (CHI) and Bartle Bogle Hegarty (BBH). Barrett Cernis previously handled the premium carbonates portfolio of Amé, Purdey’s and Aqualibra, and Britvic juices portfolio, including the J2O brand. The agency worked with Britvic for three […]
Why did the cow cross the road? To get to the Mel Brooks film, of course. And hold up the traffic on Manchester’s busy Deansgate, leaving local motorists wondering what kind of traffic-calming measures the Greater Manchester police force had dreamt up. The real reason is somewhat beefier. Property company Bruntwood organised the stunt to […]
Commercial advertisers have come under Government attack for ‘largely missing the boat’ when it comes to including, or communicating with, ethnic minorities, says Sonoo Singh
Samsung is understood to have shortlisted WPP Group, Interpublic (IPG), Publicis and Omnicom to pitch for its estimated &£300m global advertising account. The incumbent global agency is Foote Cone & Belding, owned by IPG.
Dialogue Marketing, the sales promotions agency, has developed an on-pack promotion for KP Snacks brands The Real McCoy’s, Mini Cheddars and KP Nuts, to support Euro 2004. The Red Card & You’re Off promotion offers customers the chance to win a holiday to Portugal.
Blockbuster marketing director Sarah Baxter has left the company after just seven months to “go travelling”. A Blockbuster spokeswoman says she has left the company. Her departure comes in the middle of a pitch for computer games retail chain Gamestation, a subsidiary of Blockbuster that was acquired in October 2002. Baxter was overseeing the pitch […]
The British economic miracle should be lauded, so let’s hear it for the brave hair designers and manicurists that have made it possible
Avis Europe has parachuted its director of partnerships and marketing Jill Grinsted into its Budget Rent A Car division to take up the marketing position vacated by Sara Zimmerman. Zimmerman, who held the title commercial and marketing director, left the car hire division earlier this month (MW last week). She joined Budget Rent A Car […]
COI Communications has confirmed that it is reviewing its £5m outdoor buying and planning account with Portland Outdoor, as revealed in Marketing Week (Jan 8)â¦
Newspaper give-aways could emerge as the panacea that the Government needs to achieve its goal of analogue switchover by 2010
With venture capitalist Permira making a bid for the struggling retailer, WHS chief Kate Swann needs to pull out all the stops
McDonald’s has appointed chief operating officer Charlie Bell as chief executive following the sudden death of Jim Cantalupo from a heart attack earlier this week.
McCann-Erickson has created a new television campaign to support the launch of Nestlé Triple Berry Shredded Wheat. The product, which is being launched by Cereal Partners, will also be supported by sampling and in-store promotions.
Bds Beechwood has retained HMV’s £14m advertising account after a final shoot-out with one other undisclosed agency.
John Whitaker, marketing director of Oxfam for the past 12 years, is to leave at the end of April. The news comes as the charity, one of Britain’s biggest, embarks on a review of its direct marketing account, estimated to be worth &£5m and held by WWAV. Oxfam will not be appointing a replacement for […]