Gordan’s Gin sponsors Turner Prize
Diageo-owned Gordon’s Gin has announced a three-year sponsorship of the Turner Prize at Tate Britain worth &£1m, making it the competition’s first commercial sponsor since 1989.
Diageo-owned Gordon’s Gin has announced a three-year sponsorship of the Turner Prize at Tate Britain worth &£1m, making it the competition’s first commercial sponsor since 1989.
Quiet Storm has created a £5m television campaign for Kerry Foods’ Attack-a-Snak brand.
M&S is out of fashion and seems determined to stay that way. But there will always be a Middle England.
Npower has signed as the first sponsor for Wembley National Stadium in a £2.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Airbnb’s desire to control the narrative to Gap reinstating the CMO role, it’s been a busy week. Here is my take.
Diageo is using AI to better understand “real behaviour, not unintended”, which it is using to drive innovation.
With 80% of customers unable to name an underlay brand, Interfloor has embarked on a brand building journey to turn those figures around.
The ad, which Apple has now apologised for, had a “less negative than you might expect” reaction from consumers, claims System1. However, it still falls short.