The Advertising Standards Authority has forced Volkswagen Group UK to pull an Audi A3 mailer, which condones excessive speed and encourages irresponsible driving. The ad was created by Bartle Bogle Hegarty.
It’s hard to imagine such a dry subject as the biannual round of magazine circulation figure announcements causing industry ructions. But such is the case, now that advertiser heavyweight Bernard Balderston, of Procter & Gamble, has thrown down a gauntlet and called for far-reaching change. Nor is he by any means alone in demanding reform. […]
National Lottery operator Camelot is to break with long-running partner Hasbro to launch a scratchcard lottery game with rival games-maker Mattel. The game, themed around Mattel’s boardgame Scrabble, will be launched next week supported by a television, print and poster ad campaign. The game will offer a top prize of £60,000. The ad campaign, which […]
Supermarket chains Somerfield and Kwik Save are to challenge branded competitors such as Procter & Gamble and Lever Fabergé with an overhaul of their own-brand household goods portfolio. The relaunch will include more than 70 product lines. The supermarkets have consulted their legal team on the changes – the revamped packaging for the laundry and […]
KMI, which owns the King of Shaves brand, is to launch a range of aftershaves, body washes and deodorants called Second Skin under its Ted Baker licence. The range will be available in Boots and department stores by the end of August.
Highgrove Food, the Wiltshire-based dairy company, is launching a range of low-fat dairy products under the Rosemary Conley brand. The range will include skimmed milk, whey-based diet drinks and yoghurt.
The Scottish Executive has moved its £12m media planning and buying account out of Feather Brooksbank into MediaCom Scotland. The loss is a huge blow for Feather Brooksbank, which has held the account since the Scottish Executive was set up as the devolved governing body for Scotland in 1999. Previously the agency worked with the […]
Price reductions on premium lagers such as Kronenbourg and Stella are increasing sales, but may be doing irreversible long-term damage to the ‘aspirational’ status of the brands. By Lucy Barrett
The Barclay brothers have completed their acquisition of Telegraph Group for £665m following a ruling from Delaware judge Leo Strine. The ruling rejected former Hollinger International chairman Lord Black’s motion for a delay in order to put the bid to a shareholder vote.
95.8 Capital FM reported a loss of 200,000 listeners from its breakfast show during DJ Johnny Vaughan’s first quarter. He replaced Chris Tarrant in April (MW March 4). The Rajar figures for the quarter ending June 20 also showed that Heart 106.2 FM had gained 138,000 listeners for its breakfast show presented by Jono Coleman…
Slimming brand Weight Watchers has appointed Publicis managing partner Miriam Jordan Keane to the newly created role of chief brand officer. She will report to chief executive Linda Hewitt. In her new role, based in the US, Keane will be responsible for the global brand development of Weight Watchers. Keane joined Publicis last September after […]
Parker Knoll, the furniture manufacturer and upholsterer owned by Silentnight Group, is looking for an advertising agency. Campaigns have previously been created in house.
Diesel has launched a new press and poster campaign based on daydreams.
Cereal brand Kellogg is extending into the hot cereals market for the first time with the launch of hot variants of Coco Pops, Fruit ‘n’ Fibre and Hunny Bs. The products will go on sale this autumn. The cereals, which will be packaged in individual pouches rather than boxes, are made by adding water and […]
International media are a proven channel to target affluent consumers who travel frequently as part of their professional lives, but marketers must innovate more