Pfizer is to launch the first major flavour extension to its market-leading Listerine mouthwash in its 120-year history, with a citrus range of products early next year. The Natural Citrus Listerine line has already been successfully launched in the US, where it has been available since September 2003. The line is formulated with natural orange, […]
Chrysalis Radio has shortlisted Boy Meets Girl, Clemmow Hornby Inge, Joshua and Vallance Carruthers Coleman Priest for the &£1m advertising account for its flagship London station Heart 106.2 FM.
Cancer charity Macmillan Cancer Relief is reviewing its £2.5m advertising business and has appointed PHD to handle its media buying and planning account.
Gambling authority GamCare and children’s charity NSPCC have criticised online gaming company InterCasino for a CD promoting its website, fronted by a scantily clad woman, which was inserted in Saturday’s Guardian newspaper. The CD came in a cardboard wrap, featuring several pictures of the woman and the words “Come Play With Me”. Inside the wrap, […]
Weight-loss brand Weight Watchers Continental Europe has called a review of its E13m (£8.7m) media planning and buying business across 12 European markets. The brand has decided to consolidate it business into one agency and has already shortlisted Media-Com, Mediaedge:CIA, Zenith Optimedia and Carat. The review, which is being handled by the AAR, does not […]
Arsenal Football Club has extended its shirt sponsorship deal with mobile phone giant O2 until 2006. The new deal is thought to be worth about £3m a year.
M&C Saatchi is tipped to win the advertising account for De Beers LV, the diamond brand’s retail venture with LVMH (MW July 15).
Drambuie marketing director Patrick Venning has left the company without a job to go to. His departure comes a month after he appointed Soul to the Drambuie Liqueur global ad account, following a three-way pitch against HHCL/Red Cell and incumbent Burkitt DDB. He has been replaced by the drinks company’s international marketing manager, Caroline Sutcliffe. […]
Imperial Tobacco has been formally cautioned for breaching the UK law banning tobacco advertising. The moves marks the first time a tobacco company has been rapped for breaking the law since it came into effect. The company inserted a series of 12 “Supertrivia” cards in packs of Superkings cigarettes, featuring examples of previous Superkings ad […]
Walkers Snacks is launching a new brand called Walkers Skinfulls. The range will be potato skin crisps aimed at the sharing snack market and will be launched later this year. Industry insiders say that the Skinfulls are long, oval potato skins, which are shaped for putting toppings on or for dipping into sauces. The range […]
Camelot is consulting lawyers after rival lottery operator Littlewoods used its “Be Lucky” idea for an advertising campaign. Littlewoods has launched its own campaign, featuring the same strapline as the National Lottery operator had been planning to use for its forthcoming campaign. Littlewoods began running its campaign in national newspapers this week. The ads feature […]
Formula One Management is looking at creating a global sponsorship property like the Olympic Games. The move follows the appointment of International Olympic Committee (IOC) marketing director Michael Payne as its marketing chief. Payne, who will take up the position of special adviser to Bernie Ecclestone in September, says he will be responsible for developing […]
Imperial Tobacco has been formally cautioned for breaching the UK law banning tobacco advertising. The moves marks the first time a tobacco company has been rapped for breaking the law since it came into effect. The company inserted a series of 12 “Supertrivia” cards in packs of Superkings cigarettes, featuring examples of previous Superkings ad […]
Royal Bank of Scotland has poached Argos head of brand marketing Helen Page to become brand director for NatWest bank. The appointment sees her reunited with her former boss Paul Geddes, who is retail marketing and strategy managing director, overseeing both the Royal Bank of Scotland and NatWest brands. Geddes was marketing director at Argos […]
Royal Bank of Scotland has poached Argos head of brand marketing Helen Page to become brand director for NatWest bank. The appointment sees her reunited with her former boss Paul Geddes, who is retail marketing and strategy managing director, overseeing both the Royal Bank of Scotland and NatWest brands. Geddes was marketing director at Argos […]