Nielsen NetRatings’ (NNR) launch of its AdIntelligence service, which lets clients easily track the success of their online campaigns, could be derailed by the owners of an existing product with the same name. NNR may face a challenge from US internet company AdIntelligence, which offers a product that allows internet users to download software free, […]
Time Out is looking for sponsors for the first time in five years to sponsor its Time Out Eating & Drinking Guide and Time Our Eating & Drinking Awards. In the past, Perrier and Michelob have sponsored the guide and the awards.
TVR, the Lancashire-based sports car manufacturer, is considering recruiting its first full-time marketer and appointing an advertising agency following its purchase the 24-year-old Russian millionaire Nikolai Smolenski last week. TVR spokesman Ben Samuelson says: “When it comes to marketing, the biggest change is that we will be doing some. Everything is being reviewed.” The company […]
Euro Disney has issued a severe profits warning and asked its banks for more time for debt restructuring. Chairman and chief executive Andre Lacroix has said that the theme park will suffer a ‘significant increase’ in net losses for the year to September.
The biannual rush is on to put a gloss on magazines’ circulations, but some advertisers say that the figures are baffling, patchy and uninformative. Sonoo Singh says they are likely to stay that way
Sara Lee-owned underwear brand Wonderbra is launching a range called Deep Plunge. The bras will be suitable for “risqué” tops and dresses, but will still offer support. The range, to be launched in February, is part of a revamp of Wonderbra. Deep Plunge aims to capitalise on the trend towards increasingly revealing clothes. There are […]
…ITV Sales, Buena Vista International UK and Carat UK have worked together to create a two-night special, featuring film director M Night Shyamalan’s films The Sixth Sense and Unbreakable, and a sneak preview of his latest movie The Village as well as interviews with its stars.
Veronis Suhler Stevenson released figures which show that more than half of all US media revenue in 2003 came from consumer spending rather than advertising, reflecting the popularity of services such as pay-per-view television and the internet.
Elle magazine is launching a handbag-sized edition on August 6, which will be available alongside the standard format. Both sizes will have the usual cover price of £3.
Euro RSCG London is bracing itself for a series of redundancies under new chairman Ben Langdon. As Marketing Week went to press, Langdon was understood already to have announced that the agency’s traffic department is to be axed.
Advertisers are demanding more detailed data on consumer magazines sales. Procter & Gamble (P&G), one of the UK’s largest advertisers, and Royal Mail are both calling for monthly circulation figures to help make magazine sales figures more transparent. The demand comes a week before the Audit Bureau of Circulations’ (ABC) figures come out. The ABCs […]
J Walter Thompson is to create a television campaign for Nestlé Rowntree’s Kit Kat, killing off the brand’s 47-year-old ‘Have a break, have a Kit Kat’ slogan.
Coors Brewers is investing £14m to support the relaunch of Grolsch premium lager. The relaunch will include new packaging, a television, press and outdoor campaign, and also ‘Summerset’ music events in London and Bristol.
Mother’s £3.5m TV campaign for retailer Boots, starring rugby player Jonny Wilkinson, will launch on August 8.
The economy is increasingly dominated by large retailers, and they are still growing fast. But are clouds gathering over checkouts?