Sainsbury’s Bank puts agencys’ ideas into car insurance ad research
Sainsbury’s Bank has put ideas from St Luke’s, Walsh Trott Chick Smith and Abbott Mead Vickers.BBDO into research for a new &£15m advertising push for car insurance (MW last week).
Sainsbury’s Bank has put ideas from St Luke’s, Walsh Trott Chick Smith and Abbott Mead Vickers.BBDO into research for a new &£15m advertising push for car insurance (MW last week).
The MCCA, backed by Marketing Week, has started this year’s search for outstanding marketing achievement, culminating in the Best Awards 2005. The prestigious awards have been showcasing excellence in marketing communications since 1989. Nominations are invited in the following categories: Best client of the year; Best newcomer agency (less than 36 months old); Best agency […]
Honda is launching a ground-breaking viewer-participation interactive television (iTV) ad, which allows viewers to record their own comments for later broadcast. It is based on Weiden & Kennedy’s “Hate something, change something” TV ad for Honda Diesel, and will run on the Zip TV advertising channel. Viewers will be able to record their own comments […]
Carlsberg has promoted marketing vice-president Alex Myers to senior vice-president of marketing and sales, with responsibility over the company’s Commercial Excellence marketing initiative.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Airbnb’s desire to control the narrative to Gap reinstating the CMO role, it’s been a busy week. Here is my take.
Diageo is using AI to better understand “real behaviour, not unintended”, which it is using to drive innovation.
With 80% of customers unable to name an underlay brand, Interfloor has embarked on a brand building journey to turn those figures around.
The ad, which Apple has now apologised for, had a “less negative than you might expect” reaction from consumers, claims System1. However, it still falls short.