Hamleys in direct marketing agency hunt
Hamley’s, the toy retailer, is searching for a direct marketing agency to help it target consumers more effectively.
Hamley’s, the toy retailer, is searching for a direct marketing agency to help it target consumers more effectively.
In last week’s Marketing Week, David Benady examined the role of strong design in successful branding (Daring to beÂDifferent, December 2). I couldn’t agree more that strong visual identities are at the very heart of almost every truly successful brand, and that central to successful, focused design is a clear and unambiguous brief against which […]
The tsunami that devastated Asian coastlines on Boxing Day has forced travel companies and tourist boards to rethink their marketing. The Thailand Tourist Board has delayed an outdoor campaign, due to begin this week, until at least the end of the month. Cathay Pacific has pulled a 16-page full-colour tabloid, partly focusing on Asia and […]
Staff at the Yellow Submarine really have lost the plot this time. Either that or the motivational speakers they hired recently (MW November 25, 2004) left some “motivational substances” behind. How else to explain this photo? The Diary is assured it depicts Tony Aiello, creative director of the agency, “living the brand”. To these eyes, […]
Is a lack of financial savvy holding marketers back from ascending to the top jobs in business?
People’s view of their personal finances improves in April but hides a general flatness to consumer confidence that is taken a while to shift.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.