Mailtrack rolls out Hasbro direct marketing campaign
Mailtrack has created a direct marketing campaign for Hasbro to promote the toy company’s Duel Masters trading card game.
Motorway appoints Bumble’s marketing VP as CMO as it ups focus on storytelling and community
Josh StephensonNaomi Walkland joins online car marketplace Motorway from Bumble where she spent nearly six years.
Kettle Chips and Refreshers owner names former Müller marketing boss as first CMO
Niamh CarrollMichael Inpong joins Valeo UK, which owns well-known confectionary brands including Fox’s and Refreshers, in the newly created chief marketing officer role.
‘We can always do better’: Innocent on starting its marketing excellence journey
Michaela JeffersonRealising its old ways of working were no longer fit for purpose, the smoothie maker appointed its first marketing excellence lead three years ago to drive consistency.
‘Hot coral thread’: Monzo’s top marketer on the importance of distinctive assets
Molly InnesMonzo’s new marketing boss says brands often underestimate the importance of distinctive assets as it launches its first brand campaign in five years.