With Path to Growth visibly running into the sand, a radical overhaul of Unilever’s rambling structure could not be delayed much longer. But reform has got off to a shaky start, and whether it will be enough to put the multinational brands giant back on track is a reasonable question. Let’s look at the positives […]
COI Communications’ shortlist for its £20m radio buying account is Carat, MindShare, Starcom, Zenith Optimedia and incumbent OMD.
Chupa Chups UK, the lollipop and mint maker, has joined forces with Perfetti van Melle, the owner of Fruitella, to market and distribute the two companies’ portfolio of brands. It follows the collapse of Food Brokers last week.
British Airways has been named the official airline of Kylie Minogue’s Showgirl Tour, which begins next month. The airline will be able to run promotional competitions for tickets to concerts and will receive branding at venues.
Spirit Advertising has been appointed to develop a brand campaign for Whitechapel Art Gallery as the East London landmark gears up for a &£12m expansion. The gallery, which is regarded as the capital’s most important public modern art venue after Tate Modern, is to almost double its exhibition space. Spirit will be working on the […]
GlaxoSmithKline is to axe its Ribena Toothkind and Ribena Light sub-brands in April, replacing them with Ribena Really Light. Ribena Really Light will combine the “no added sugar” proposition of Toothkind with the low-calorie nature of Ribena Light. Marketing will continue to move away from speaking to mothers and target eight- to 12-year-olds directly, as […]
The Children’s Society has shortlisted Ideas, Whitewater and Philosophy to pitch for the charity’s Safe and Sound initiative, aimed at raising awareness about the welfare of runaway children.
Barclaycard and BSkyB have signed an agreement to launch a Sky-branded credit card later this year.
Real Radio has teamed up with Principality Building Society to find heroes from local communities in Wales. Listeners will be encouraged to nominate local people who deserve recognition and winners will receive a Principality savings account with a &£105 deposit in it.
Unilever is to replicate the business structure of rivals Procter & Gamble and L’Oréal as part of its plan to restructure the troubled company.
GlaxoSmithKline is to axe its Ribena Toothkind and Ribena Light sub-brands in April, replacing them with Ribena Really Light. Ribena Really Light will combine the “no added sugar” proposition of Toothkind with the low-calorie nature of Ribena Light. Marketing will continue to move away from speaking to mothers and target eight- to 12-year-olds directly, as […]
The Children’s Society has shortlisted Ideas, Whitewater and Philosophy to pitch for the charity’s Safe and Sound initiative, aimed at raising awareness about the welfare of runaway children.
Horny Goat Weed is not the title of a book for small children, promoting the benefits of bladder-control through a charming cornucaprine allegory. And while it is an anagram of “hot woad energy”, that’s not why it is to be feared. The real reason the Diary is very worried, after the innocuous-looking jar appeared in […]
T-Mobile is set to review part of its £10m below-the-line business held by Iris. The agency handles retail and channel development work for the mobile operator in the UK. T-Mobile says it is standard practice to review its agency arrangements every year, but Marketing Week understands the company has been talking to below-the-line agencies about […]
Interbrew UK is to launch “half-pint” Stella Artois cans in an attempt to reignite the stagnant lager category. Called Demi Beer, the new 284ml cans are expected to be available this summer. The launch will also attempt to appeal to “occasion drinkers” – who do not drink as a matter of course – as the […]