FCB scoops £6m Clerical Medical

Investment group Clerical Medical has appointed FCB London to handle its £5.6m advertising account, focusing on building relationships with financial advisers to raise awareness on its product portfolio.

Investment group Clerical Medical has appointed FCB London to handle its &£5.6m advertising account, focusing on building relationships with financial advisers to raise awareness on its product portfolio.

The account will be handled by the agency’s direct marketing arm, FCBi London.

Clerical Medical’s advertising business was previously held by Euro RSCG London, but it parted company with the agency after 17 years in order to switch its marketing budget to below-the-line activity (MW January 13). The tactical switch follows legislative and regulatory changes affecting the life and pensions industry.

Clerical Medical drew up a shortlist of direct marketing and below-the-line agencies and FCBi won the account following a pitch.

FCBi will focus on raising awareness among financial advisers of Clerical Medical’s product portfolio and new pension and investment products.

A spokesman for the company, part of the Halifax Bank of Scotland group, says there are no plans to replace Euro RSCG with another above-the-line agency. The account was initially held by Partners BDDH, before the agency’s merger with Euro RSCG Wnek Gosper in 2003.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here