Paddy Power has extended its relationship with radio station TalkSport with a six-figure deal giving the bookmaker an editorial presence on the station. Under the deal, phone-in games based on football and golf will be introduced.
Paul Barber, former director of marketing at the Football Association, has joined Tottenham Hotspur FC as an executive director with responsibility for the club’s commercial operations. Barber joins from Ogilvy & Mather.
While Blair’s Rover damage limitation gets under way, the real test for Labour’s re-election is the snowballing problem of the US economy
The marketing department of catalogue retail chain Index is facing the axe following Littlewoods’ plans to close the business and sell off stores to rival Argos. About 170 staff at Index’s head office are set to lose their jobs. The marketing department accounts for more than 20 of these. Marketing director Mike Makinson and managing […]
In the April 7 issue of Marketing Week, you incorrectly said that if, in the forthcoming papal election, the Nigerian Cardinal Arinze were to be elected he would be the first black Pope. This is incorrect. There have in fact been three black African Popes: Pope Victor (AD183); Pope Mechiades or Militiades (AD311-314); and Pope […]
The children’s food and drink market in Europe is undergoing its first major change in recent years in response to growing concerns about childhood obesity (MW March 31). There is evidence of products being launched with deliberately added parent appeal and an apparent change in direction for some companies towards teenage-focused brands. The implication is […]
Tesco Personal Finance is using text-messaging to target used-car buyers at the point of purchase. The supermarket giant’s financial services arm has linked up with EMAP-owned car valuation magazine Parker’s, which last year launched its Parker’s SMS Price Check car valuation text service. This allows consumers to text the registration number and mileage of a […]
WPP Group-owned brand and research consultancy Added Value has promoted group chairman Paul McGowan to head a new global management team. Global chief executive Tamara Ingram has created the global clients division following the consultancy’s amalgamation with sister companies Icon Brand Navigation and Diagnostic Research (MW October 28). Ingram was appointed by WPP to run […]
When news reached the Diary of a new way to enjoy drinking, ears pricked up. Used to the old-fashioned pour-alcohol-in-mouth method, excitement raced through the Diary’s veins. Maybe that idea for a Tetley’s intravenous drip had finally been taken up. Alas, all that has happened is Cumbria-based brewery Jennings is celebrating the first anniversary of […]
Trash is the reality of modern TV, but why won’t programme-makers admit the truth?
Maiden, the outdoor specialist, has signed a ten-year deal, estimated to be worth &£22.5m in advertising revenues, with property developer Lend Lease. The contract covers shopping malls such as Bluewater in Kent.
The BBC has announced it will spend an extra £21m on television programming, mainly on drama and comedy, to reduce its reliance on repeats.
BAA’s in-house media division is set to meet 20 leading brands to discuss advertising opportunities across the company’s portfolio. Media@BAA says it aims to demonstrate that it can produce tailored packages that are “more than simple two-dimensional boxes” for clients. Media@BAA brings together all the advertising and sponsorship opportunities available through BAA’s six industry partners: […]
HP Foods is parting company with its advertising agency Mustoes after six years. The company spent £3.1m on advertising across its brands, which include HP Sauce, Lea & Perrins and Amoy, last year. HP Foods is for sale, with a price tag of about £450m, and owner Danone expects to strike a deal soon. Associated […]
McCann Erickson has created a TV advertising campaign for Frubes Limited Editions, a range of ice-cream-style flavoured fromage frais in tubes.