Month: April 2005

Green sells off two sets of Etam stores

Marketing Week

Philip Green, the retail entrepreneur, has sold off two sets of Etam stores after buying the chain just over a week ago. Monsoon is buying 47 of the stores and entrepreneur and chief of West Coast Capital Tom Hunter is buying 20.

T-Mobile taking over clubs to promote U-Fix price plan

Marketing Week

T-Mobile is taking over 300 nightclubs and bars around the country to promote its new U-Fix pricing plan. The four-week campaign, which breaks this week, will target 18- to 24-year-olds in Luminar venues throughout the UK. In conjunction with Admedia, MediaCom and Posterscope, T-Mobile will take over bars and clubs with promotional and branding activities, […]

New IPC TV magazine sponsors Soap Awards

Marketing Week

IPC Media’s new handbag-sized television listings magazine TV easy is to sponsor The British Soap Awards 2005 on ITV1 and ITV2. It forms part of a £10m launch for the paid-for weekly magazine, which is due to hit the newsstands on May 3. The package will include broadcast sponsorship credits on ITV1, sponsorship of brand […]

TMS names Draft chief as Euro boss

Marketing Week

Global integrated agency The Marketing Store (TMS) has poached Catherine Gale, a senior executive with Interpublic Group’s Draft network, to be its European chief executive. The appointment follows a major restructure and a six-month search for someone to head the European operation. Gale will report to TMS global chief operating officer Dave Tridle and will […]

Global work for the local people

Marketing Week

Having overseen creative work on both global and Europe, Middle East and Africa accounts, across multiple cultural and language barriers, I feel I’ve learnt my lessons first hand. There is a delicate balance between local market compliance and global brand consistency. While any cross-border direct marketing campaign throws up a number of logistical and cultural […]

See the difference design can make

Marketing Week

Shopping at my regular supermarket the other day brought me face to face with over 25 different toothpaste brands. Now, if I wasn’t loyal to my tried-and-tested paste (forced on me by a toothbrush-brandishing mother at the age of four), I could have spent my entire shopping trip exclusively in front of the dental hygiene […]

Recycle Now runs TV campaign

Marketing Week

Recycle Now, the campaign to promote recycling in England, is to run a television campaign to encourage people to recycle garden waste as compost. The ad, created by Team Saatchi, extends the theme of ‘the possibilities are endless’ used in Recycle Now’s first burst of advertising, which focused on recycling cans. The execution retains the […]

Simpay appoints Merrified to develop brand

Marketing Week

Simpay, a new payment scheme that enables people to make purchases with their mobile phones, has appointed Dutton Merrifield to develop its brand in the run-up to its consumer launch in the UK and some European markets later this year.

WPP consultancy picks chief for new global team

Marketing Week

WPP Group-owned brand and research consultancy Added Value has promoted group chairman Paul McGowan to head a new global management team. Global chief executive Tamara Ingram has created the global clients division following the consultancy’s amalgamation with sister companies Icon Brand Navigation and Diagnostic Research (MW October 28). Ingram was appointed by WPP to run […]