Remington, the shaver and personal grooming appliances company, is courting controversy again by using male nudity in a £500,000 tongue-in-cheek campaign backing its new Body Hair Trimmer. The campaign, created by Grey London, features several executions showing the alternative to using the Remington product – having to go to a barber to have unwanted body […]
WPP Group-owned Red Cell is understood to have bought a 49 per cent stake in the Turin-based Fiat Media Centre (MW last week). The media centre handles Fiat’s media planning and buying in Italy and the acquisition is expected to trigger a £330m pan-European media review and possibly a creative review. Red Cell holds the […]
The Incorporated Society of British Advertisers (ISBA) says proposed restrictions on advertising alcohol on television will stop drinks companies from running campaigns promoting sensible drinking. ISBA has joined the drinks industry trade body the Portman Group in calling for changes to new draft rules which the Broadcast Committee for Advertising Practice (BCAP) was asked to […]
Wieden & Kennedy Amsterdam has created a European campaign to launch Nike’s Nike Free running and training shoes.
EasyJet has appointed John Stephenson as interim commercial director while it rebuilds its senior marketing team. Stephenson is easyJet’s revenue and scheduling manager, and steps up temporarily to replace Mike Cooper. His responsibilities include overseeing marketing. Cooper left the company last month to join Arriva Buses as managing director (MW March 24). He developed the […]
Unilever Bestfoods is reviewing the advertising business for the Colman’s mustard brand, with a view to relaunching the product.
Golley Slater has created a £2m press campaign for the Moroccan National Tourist Board, focusing on the country’s premium hotels.
Microsoft and Orange have announced a multi-million pound partnership that will see companies offered a free trial of Windows Mobile-based Orange smartphones. The partnership is designed to accelerate the adoption of mobile data by businesses.
Coca-Cola Great Britain will launch the Minute Maid orange juice brand in two variants in the UK in June, including an “on-the-go” format called Fruit Refresh. The Minute Maid brand, which the drinks company hopes will help widen its portfolio by appealing to more health-conscious consumers, will be available as a chilled pure juice offering […]
Amazon is expected to begin selling Marks & Spencer clothing and home furnishings from next year.
Microsoft and Orange have announced a multi-million pound partnership that will see companies offered a free trial of Windows Mobile-based Orange smartphones. The partnership is designed to accelerate the adoption of mobile data by businesses.
Maher Bird Associates has strengthened its staff following recent account wins, recruiting the creative team of Sarah Pilkington, former creative group head at Clark, McKay & Walpole, and David Read, a former creative head at Proximity. Paul Vallois has been recruited from Baber Smith as business development director.
As China reforms its economy, many global and UK businesses are attempting to establish a foothold in its market
Maher Bird Associates has strengthened its staff following recent account wins, recruiting the creative team of Sarah Pilkington, former creative group head at Clark, McKay & Walpole, and David Read, a former creative head at Proximity. Paul Vallois has been recruited from Baber Smith as business development director.
Philip Green, the retail entrepreneur, has sold off two sets of Etam stores after buying the chain just over a week ago. Monsoon is buying 47 of the stores and entrepreneur and chief of West Coast Capital Tom Hunter is buying 20.