Zoo drops TV listings pages for revamp
Marketing WeekZoo, the men’s weekly magazine, is dropping its TV listings pages as part of a revamp aimed at overtaking rival Nuts.
Zoo, the men’s weekly magazine, is dropping its TV listings pages as part of a revamp aimed at overtaking rival Nuts.
WARL Evolution is working with Tesco to develop the supermarket’s first website devoted to its clothing ranges, which include Cherokee, Florence+Fred and Value.
Burkitt DDB has created a fully integrated advertising campaign for Wales’s largest building society, Principality. The television, press, radio and outdoor campaign will support Principality’s new corporate identity. MediaCom North is handling planning and buying.
Lexmark International, the printer manufacturer, has appointed Doner Cardwell Hawkins to its &£20m advertising account. The agency already held the company’s US brief.
Tesco has signed up long-distance runner and women’s London Marathon winner Paula Radcliffe to take part in Cancer Research UK’s Race for Life event, which the company sponsors.
Haygarth chief executive Stephen Morris, managing director Sophie Daranyi and a number of senior staff have completed a management buy-out of the agency from French owner High Co.
PepsiCo has appointed David Johnston to replace European vice-president for beverages marketing Tim Davie. Davie left to become head of marketing, communications and audiences at the BBC. Johnston is Pepsi vice-president of marketing for Latin America.
The children’s food and drink market in Europe is undergoing its first major change in recent years in response to growing concerns about childhood obesity (MW March 31). There is evidence of products being launched with deliberately added parent appeal and an apparent change in direction for some companies towards teenage-focused brands. The implication is […]
As every event organiser knows, there is always the chance something will go wrong on the day, especially if you’re using the latest technology. To avert potential disaster, plan ahead and test everything first.
As the apolitical Electoral Commission urges the public to vote, selling suffrage is proving a real test for marketers.
The Open University is looking for an agency to handle a market positioning project. Interim marketing, sales and customer development director Jan Smith is talking to up to five agencies about the strategic brief. Smith says: “The positioning brief asks agencies to look at where the OU is going to be in future and to […]
The Diary was obviously misguided in believing that when it comes to love and business, never the twain should meet. For recruitment specialist Stopgap is inviting all those marketing professionals for whom the fruit and vegetable aisle at Tesco, the speed-dating sessions in City bars, and that job ad at M&C Saatchi have proved fruitless, […]
Unilever Bestfoods is reviewing the advertising business for the Colman’s mustard brand, with a view to relaunching the product.
Getting inside the brains of consumers to find out what they really think about ads is the dream of many a marketer. Scientific advances now claim to offer this service, but is being able to read customers’ minds a good thing?
It has long been rumoured that the marketing industry has been heavily infiltrated by aliens, and this photo would appear to provide the proof. But rather than depicting a gang of little green men preparing to take over the world, this is a picture of competitors in the Microsoft UK Challenge, held to raise money […]