Month: April 2005

EDF Energy rebrands business arm

Marketing Week

Electricity and gas supplier EDF Energy has taken a first step towards uniting its three businesses, London Energy, Seeboard Energy and SWEB Energy, by rebranding its major business arm. The company’s large business customers, including Tesco, Royal Mail, Thames Water, Southern Water and the Metropolitan Police, were previously supplied by one of the three companies, […]

Campaigners round on ‘racist’ Unilever ice cream lolly

Marketing Week

Unilever’s Swedish ice cream subsidiary, GB Glace, has come under fire from local race relations activists and anti-Nazi groups over two of its products. Swedish civil rights lobby group the Centre Against Racism (CAR) has attacked GB Glace for a marketing campaign supporting its new Nogger Black lolly. The product is a variant of the […]

Co-op financial arm hunts for direct marketing agency

Marketing Week

Co-operative Financial Services (CFS) is looking to consolidate its below-the-line activities by appointing its first lead direct marketing agency. The Manchester-based financial services company is speaking to agencies and expects to conclude the review within two months. The group was formed in April 2002 to bring together the Co-operative Bank, the Co-operative Insurance Society (CIS) […]

FCB beats two to Heal’s ad business

Marketing Week

FCB London is understood to have won the advertising account for contemporary furniture and home accessories retailer Heal’s. Leagas Delaney and Vallance Carruthers Coleman Priest are also believed to have pitched for the account. It is thought that incumbent DDB London, which has held the business for nine years, did not repitch despite being invited […]

FSA perseveres with profiling despite European knock-back

Marketing Week

The Food Standards Agency (FSA) has insisted that it will continue to look into nutrient profiling, despite a second European parliamentary committee voting against the system, effectively pole-axing it. A spokesman for the government agency maintains that so-called signposting systems were already in use or planned in a number of EU countries and that the […]

Labour mulls canvassing opt-out homes

Marketing Week

The Labour Party may be planning to hire an army of volunteers to canvass voters who have opted out of unsolicited cold-calling, in an attempt to exploit a technical loop-hole in data protection laws. Under the Data Protection Act (DPA) 1998, it is illegal for political parties to ask for funds or support from individuals […]