Draft London creates Twinings website
Draft London has created a website for Twinings and is starting a customer database through an e-mail campaign.
Draft London has created a website for Twinings and is starting a customer database through an e-mail campaign.
Drambuie marketing director Caroline Sutcliffe has left the company. It is understood the Scottish liqueur company is recruiting a successor, who will be the fourth person to hold the position in just over three years. A company insider said Sutcliffe, who previously worked as a marketer at L’Oréal, resigned to take up a position elsewhere, […]
Northern & Shell is to launch its planned gaming channel as a joint venture with ex-Carlton TV chief executive Martin Bowley.
WPP Group has merged strategic marketing consultancy The Henley Centre with HeadlightVision, the brand consultancy. The Henley Centre chief executive Sian Davies becomes chief executive of the new company, and HeadlightVision chief executive Crawford Hollingworth becomes executive chairman.
People’s view of their personal finances improves in April but hides a general flatness to consumer confidence that is taken a while to shift.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.