Month: May 2005

Costa hunts for marketing head to front UK team

Marketing Week

Whitbread-owned Costa Coffee is seeking a head of marketing to replace Nick Read, who has been handling the role temporarily. Read, who has previously worked as a marketer at Premier Lodge, is planning to leave Whitbread in July, although it is not known whether he has a job to go to. Read was brought into […]

Deadline for entries

Marketing Week

The Marketing Week Effectiveness Awards’ entries deadline is being extended to June 3. The judging panel includes Sir Martin Sorrell, chief executive of WPP; Simon Kelner, editor-in-chief of the Independent; and David Magliano, director of marketing for the London 2012 bid. To enter, please log on to marketingweek.co.uk/ awards05 or telephone 020 7970 4772.

Mason’s Mrs wanted pie in the sky

Marketing Week

Hats off to Mason Zimbler managing director Mark Mason, who last week took his girlfriend on a romantic charity balloon flight across the Channel. Held safely aloft by a huge volume of hot air, Mason runs a marketing agency. Back in the basket, however, our hero put a well-laid plan into action. Going down on […]

Group linked to Dyke makes it to BBC Broadcast shortlist

Marketing Week

Apax Partners, the venture capital company that counts Greg Dyke as an adviser, has made the shortlist to buy BBC Broadcast, the corporation’s transmission and branding business. The BBC is said to have whittled down 18 preliminary bids, which were made after it put the division up for auction last December, to just four. BBC […]

The reality of a TV entertainment brand

Marketing Week

The ears of Nigel Pickard, ITV director of programmes, will be burning after Luke Johnson, Channel 4 chairman – and never a man to mince his words – laid into him at a recent television summit. Or at least, it was him Johnson had in his sights when he lambasted ITV as a ‘profoundly timid […]

Forcing the soul out of ads?

Marketing Week

Marketers are shocked at the outrage that KFC’s Singing Soul ad has caused among viewers. But in the light of Tony Blair’s ‘respect’ campaign, advertisers could be witnessing a ‘zero tolerance’ zeitgeist in society, and they may have to heed i

Marketing Week has turned over a new leaf

Marketing Week

Love the new magazine: great sign posting, the usual sharp content but with a layout that’s really easy on the eye. Altogether I rate your flickability as a top ten out of ten. Mike O’Connell Senior manager, commercial marketing Alliance & Leicester Leicester

The Number appoints chief executive

Marketing Week

The Number, owner of the 118 118 directory service, has appointed Mark Horgan as chief executive. Previously he was retail sales operations director at MFI. He replaces Chris Moss, who will become European chairman.

Ensuring the Star Wars cards aren’t a menace

Marketing Week

I write in response to Sean Roberts’ letter, “Scratchcard menace anything but phantom” (MW May 19). Camelot has a duty to maximise returns to good causes in a socially responsible way – and it is a duty we take very seriously. It is simply not in our interests for either Camelot or its network of […]

Missing out on power of product placement

Marketing Week

Suki Thompson, in her article “How content has become the key to advertisers’ happiness” (MW May 19), complains about all types of agencies bombarding her with ideas on “branded content”. Advertising, media and PR agencies, film and record companies are mentioned, as well as content publishers and digital specialists. Has Suki missed Jonathan Harwood’s excellent […]

Camelot names new MD

Marketing Week

Jo Kenrick has been given the title marketing director at Camelot and takes on responsibility for product development and profit and loss for scratchcards.