Sharp Electronics appoints digital agency
Sharp Electronics has appointed digital agency swamp to completely redesign its website, after a competitive pitch against agencies from the UK and Japan.
Sharp Electronics has appointed digital agency swamp to completely redesign its website, after a competitive pitch against agencies from the UK and Japan.
Deal Group Media, the full-service online marketing company, has posted pre-tax profits up from &£45,000 in the first half of 2004 to &£154,000 in the first half of this year. Total turnover rose from &£6.5m to &£10.2m. The company says the first half of 2005 saw investment in new products and services, which should generate […]
It may look like the type of thing advertised in Sunday newspaper magazines, advertised as “If the King was reincarnated as a dog”, with tins of cheeseburger dog food and a “lovingly crafted” wiggling pelvis, but the imaginatively titled “Hound Dog” has been created for an altogether more worthy cause. Communications agency Imagination (GIC) was […]
Coca-Cola is launching an energy drink called Von Dutch, named after the fashion label famous in the US for its suggestive ads featuring models smeared in motor oil. It will be aimed at 18- to 35-year-olds. Von Dutch will be the third energy brand Coca-Cola has added this year, in an attempt to take business […]
People’s view of their personal finances improves in April but hides a general flatness to consumer confidence that is taken a while to shift.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.