BARB, the television audience body, will start reporting viewing figures for playback on Sky Plus recorders this month. BARB worked with BSkyB and AGB Nielsen Research to develop a code system for identifying the stored content.
Is a lack of financial savvy holding marketers back from ascending to the top jobs in business?
People’s view of their personal finances improves in April but hides a general flatness to consumer confidence that is taken a while to shift.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.