ITV’s share of adult impacts to fall

Billetts, the media auditing consultancy, predicts that ITV’s share of adult impacts will fall by three per cent to 35 per cent year on year. It also suggests that its share of commercial television’s advertising revenue will fall to 44 per cent from 46 per cent in 2005. ITV has unveiled its first new on-air look for three years, based on the idea that the network provides “TV to talk about”.

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