Customer magazines are truly recognised as a successful and legitimate way of reaching consumers, while driving sales and building brand propositions (MW May 11). This is further reinforced by the DMA’s recent Participation Media 2005 study. Customer magazines were found to generate the highest level of positive response (34%) - with consumers making a purchase, asking […]
With the Olympics legislation under debate, the promotions industry has recently tasted the impact of issues that many fear will suffocate its activities in the run-up to 2012. Promotions for the World Cup are facing problems that are wrapped up in extreme limitations and confusion. In developing promotions for our Escape brand, we found that […]
Yes, most chief executives agree that to ignore the environmental impacts of their business is to risk damaging their reputation (Jules Peck’s article “Green is the way to go for marketers” (MW May 11). But a recent survey by The CarbonNeutral Company concluded that 75% of directors in FTSE 500 companies said they would only […]
NTL’s £962m purchase of Virgin Mobile will almost certainly be completed officially on July 4, barring unforeseen events. Over the next year, customers of Virgin Mobile and NTL will be offered a range of Virgin-branded telephony services, culm
More and more charities and not-for-profit organisations are looking to harness traditional marketing skills in order to build awareness and help raise funds. Recent appointments and initiatives are illustrations of this fact. For instance, Gr
Next week the Incorporated Society of British Advertisers, the Institute of Practitioners In Advertising (IPA) and Chartered Institute of Purchasing & Supply are launching their “managing profitable growth” initiative. The IPA made the running
For years it was known as the “fags and booze” medium, the poor relation to press and TV advertising. At best, outdoor was considered an adjunct to an already planned campaign, a bolt-on that was notoriously unaccountable and difficult to meas
Motivated, happy employees do not spend their time scouring recruitment ads looking for another job. That is why, to maintain a consistent and loyal workforce, and also keep recruitment costs down, it is important to listen to what employees h
Had the sound reached his ears across the echoing vastness of eternity Galileo Galilei would have instantly recognised it. It was the same hollow, cawing sound that assailed Christopher Columbus, Sir Frank Whittle, John Logie Baird and countle
Whether it actually happened by design rather than accident, Burger King’s timing in announcing a tie-up with MySpace.
Asda is set to review its 40m media planning and buying business after 12 years with Carat. Industry insiders say the retailer has held informal talks with several agencies including Media Planning Group (MPG) and Zenith Optimedia ahead of a full-scale pitch. The move is believed to be part of a wider review of Asda’s […]
Beleaguered US giant Dell Computer has restructured its UK marketing department following the departure of UK & Ireland marketing director Neil Stevens. Stevens, who is thought to have left the company in March without a job to go to, has been replaced by Kathleen Schneider. She moves from Dell in the US to take up […]
McDonald’s appointment of former British Airways global marketer Jill McDonald as its chief marketing officer for Northern Europe is being welcomed as a smart move by the industry. Industry insiders believe that McDonald, who left BA after 16
Vodka brands sold in the European Union could be forced to rename their products “white spirits”, if the Baltic states successfully put pressure on the EU for the term vodka to be given protected status. Estonia, Finland, Latvia, Lithuania, Poland and Sweden are arguing that true vodka should only be made from potatoes or from […]
British Airways has signed a long-term deal to advertise its offerings on up to 1,000 ATM screens around the UK. From this summer, consumers using 50 cash machines of banks and building societies across the City and in corporate locations will come into contact with an exclusive BA ad campaign for its long-haul business class […]