Month: May 2006

InBev UK appoints Devin Kelly

Marketing Week

InBev UK has appointed Devin Kelly, the global brand director for Stella Artois and Brahma, as marketing director, as revealed in Marketing Week earlier this year (March 23).

Mark Dixon leaves The Sportsman

Marketing Week

The Sportsman marketing director Mark Dixon is leaving the newspaper only two months after its launch. Dixon, whose responsibilities will be covered by head of communications Ed Pownall, is setting up a Yorkshire-based sports marketing agency.

Jerry Judge to join Cunning

Marketing Week

Lowe Worldwide former chief executive Jerry Judge is joining experiential marketing agency Cunning, as exclusively predicted by Marketing Week last week. Judge becomes non-executive chairman and will help Cunning build an international operation.

Tropicana chief takes over as head of Pepsi marketing

Marketing Week

Pepsi-Cola UK has appointed Tropicana marketer Bruno Gruwez as its marketing director to replace Caroline Diamond, who announced in March she was leaving to spend more time with her family (MW March 16). As marketing director, Gruwez will set the strategic direction for the Pepsi soft drink brands, Pepsi, Pepsi Max, Diet Pepsi, 7UP and […]

Farmers launch ‘food shortage’ campaign

Marketing Week

A group of British farmers has taken the unprecedented step of launching an advertising campaign about food shortages in the UK to raise awareness of problems in the dairy industry. The national press ad features an image of people standing in a line under the heading “Queuing for food again”. The execution warns that in […]

Bacardi-Martini picks UK head for global role

Marketing Week

Bacardi-Martini has promoted Adam Hillyer to the new position of global marketing services director for Bacardi Global Brands. As part of his new role, Hillyer will work across Bacardi’s portfolio in order to increase consistency in marketing communications across all brands. He will also be tasked with promoting best practice and improving the level of […]

Birds Eye ‘colourants added’ salmon ads spark ASA probe

Marketing Week

The storm of protest over Birds Eye’s latest advertising campaign for its salmon products – in which it refers to farmed salmon having colourants added to their feed – has taken a new turn, with the Advertising Standards Authority stepping in to investigate. A spokeswoman for the ASA confirms that the regulatory body has launched […]

Unilever will feel off colour if Sunsilk gamble fails

Marketing Week

Unilever is aiming to repeat its success in turning Dove into a global power brand by adding gloss to its Sunsilk haircare range. The food and consumer goods giant – currently facing pressure from investors to be broken up following poor results – has announced a major packaging relaunch for the brand (MW last week) […]

Camelot puts £350 spend limit on e-gambling

Marketing Week

Camelot has clamped down on players who gamble excessively on National Lottery instant win games by imposing a &£350 limit on their weekly spend. The move has been prompted by concerns that people are being lured into heavy gambling by the online games. Camelot says it is purely a precautionary measure and that there have […]

New chief to review ebookers marketing

Marketing Week

Ebookers, the online and high street travel agent, is reviewing its marketing strategy under newly appointed managing director Ciaran Lally. Lally was promoted two weeks ago to head the company’s UK and Ireland operations. He has since decided to review all marketing activity, but says the main agency relationships will not be affected. As a […]