Growth in Web use is slowing, says BMRB

The growth of the internet population has slowed dramatically over the past quarter, according to the latest statistics from research firm BMRB’s Internet Monitor.

The growth of the internet population has slowed dramatically over the past quarter, according to the latest statistics from research firm BMRB’s Internet Monitor.

However, consumer spending online continues to break new records, reaching &£25.8bn on an annual basis.

The number of users aged 15 or older rose to 27.9 million by May. This was just 100,000 more than in February and compares to a rise of 1.3 million in the previous three-month period. Overall, it means the annual growth rate has dropped from 12% in February to 9%. Broadband growth in the home is also slowing, up by just 2% since February to 21.2 million users.

People are spending more time on the Web at home than at work. The average time for home use rose six and a half minutes a day to 82 minutes, while the figure for work is down by four and a quarter minutes to 63 minutes.

The number of online shoppers in the quarter was 19.2 million – a drop from 20 million the previous quarter. This can be partly attributed to a natural lull after the Christmas spending rush, and is still the second highest figure on record. People are also making more internet voice calls, with the figure rising from 1.8 million in February to 2.2 million by May. The Internet Monitor is a quarterly phone survey of 1,000 Web users in the UK.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here