Eat Natural picks head of ‘taste matters’

Eat Natural, the cereal bar brand, has appointed Harriet Gregory to oversee all new product development. She joins the company from Marks & Spencer, where she also worked in product development.

Gregory, who has already taken over the role, takes the title head of “taste matters”.

Praveen Vijh, co-founder and director of Eat Natural, says she has been briefed to be the “eyes, ears and taste buds” when it comes to creating new products. He adds: “She will be instrumental in spearheading new taste experiences at Eat Natural, whilst retaining the integrity and simplicity of our recipes.”

She will also look at extending the brand into new categories.

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