Carat retains $600m Philips account

Carat has retained the $600m (300m) global media planning and buying account for Philips following a final shootout against Mediaedge:cia.

Carat has retained the $600m (£300m) global media planning and buying account for Philips following a final shootout against Mediaedge:cia. ZenithOptimedia and Omnicom Group were knocked out of the pitch earlier this year.

The Dutch electronics company called the review in October last year and is thought to be unhappy with the lack of impact in the some markets. It is understood that the company believes that its “Sense and Simplicity” strategy has been successful in the US, where Philips tried to “give back” to customers through initiatives such as buying all pre-film cinema advertising and not running any ad spots, but it has had less impact internationally.

Last September, Philips partnered with global broadcaster CNN to sponsor its new-media news services and microsite Briefing Room, a magazine-style digest offering a summary of the day’s international news and newspaper round-ups.

The creative account, which is held by Omnicom-owned DDB network, is unaffected.

Carat was unavailable for comment.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here