Whitbread is reviewing its £12m media planning and buying business ahead of the £9m rebrand of its Premier Travel Inn hotel chain. The review comes just two years after it appointed Starcom to handle its consolidated account.
Associated Newspapers and News International are expected to face rigorous marketing restrictions as part of their agreement with Westminster City Council to tackle the increased rubbish from the afternoon freesheets. Westminster City Council has reached an agreement with Associated, which owns London Lite, (left) and NI, which publishes thelondonpaper, on a voluntary clean-up scheme after […]
Fox’s Biscuits, the Northern Foods-owned brand, has appointed Mother to handle its £5m advertising account after a three-way pitch against WCRS and Hurrell and Dawson. Incumbent Propaganda did not repitch for the business.
VisitBritain is encouraging people to visit the English countryside by claiming it is “Made for Summer”. The press campaign aims to combat the negative publicity surrounding security alerts, foot and mouth disease, flooding and bad weather. The campaign is part of plans announced by Culture Secretary James Purnell to ramp up support for the rural […]
Ferrero is encouraging consumers to enjoy ‘a little bit of what they fancy’ in a new £5m campaign to support Kinder Bueno. The ad will break on September 3.
BlowUP Media is planning to wrap the derelict Alfa Laval building on the M4 with an art deco shroud and a giant poster after winning consent from planning chiefs. Korean consumer electronics giant Samsung will be the first advertiser to use the site. The permission for an advertising screen was granted by the Planning Inspectorate […]
Intel has ditched its “Multiply” advertising strategy just a year after it was launched in favour of a return to its Intel Inside strapline. The new “Chips” positioning is a return to the company’s strategy of focusing on Intel chips as an integral component of a product rather than the benefits of the chips on […]
Ryanair has called on the Advertising Standards Authority to overturn its "factually false" ruling on the airline’s claim that it is faster and cheaper than Eurostar’s train service from London Stanstead to Brussels Charleroi.
It is a fallacy to assume most of us use the internet to book a holiday or choose a destination and provider. The majority of British travellers still value speaking to a person – even if it costs more
Ex-Coke chief Douglas Daft is plagued by questions about brands, not only what they are but also what role they play in out-of-control consumerism
If you get annoyed by Christmas decorations appearing in late summer it’s probably best that you don’t organise your company’s Christmas party – that can be a job for January. By Martin Croft
Optimising a marketing team’s performance can be the difference between an organisation’s success or failure. Ian Whiteling explores the training and development opportunities on offer
As magazines across all sectors suffer from falling circulation figures, many find the solution is to increase internet readership and use promotions or price cuts to boost sales, says Sonoo Singh
The surprise – well, one surprise – about Jim Hytner quitting as Barclays’ marketing director was not so much that he left, but that he took so long in doing so. The clouds began to gather quite early in his three-year tenure with the displacement of the man who had hired him, Barclays chief executive […]
Radio ratings success boosts beleaguered EMAP