Month: August 2007

Quiet Storm lands Kerry Foods accounts

Marketing Week

Quiet Storm has landed the advertising accounts for the Richmond brand range, Porkinson Sausages and Mr Brains Faggots without a pitch following owner Kerry Foods’ split from McCann Erickson earlier this month. Kerry Foods will hold a pitch through the AAR for its Wall’s sausages range, which was also previously handled by McCann Erikson. The […]

Gap replaces Cook with former Timberland director

Marketing Week

Gap has appointed former Timberland director Michael Stanier as vice-president and managing director for UK retail and European franchise operations. He replaces Barbara Cook who has been promoted to senior vice-president for stores and operations at Gap North America. Stanier, who was Timberland’s Europe retail director, will also oversee franchising, prompting speculation that the retailer […]

US discount chain Target opens Selfridges talks

Marketing Week

Target, the affordable US retail and grocery chain, is understood to be in talks with upmarket department store Selfridges to open its first non-US outlet. It is believed to be planning to open a “pop up” temporary store in Selfridges to coincide with London Fashion Week next month. A big name fashion designer is understood […]

Former Abbey marketer takes leading role at Threadneedle

Marketing Week

Threadneedle Investments, the American Express-owned asset management company, has appointed a former Abbey National marketer as it new marketing director. Susan Cross (pictured) will drive through Threadneedle’s global marketing strategy as the financial services company looks to expand its geographic reach. Cross will also be a member of the company’s distribution membership team and will […]

Victor Chandler agrees TV sponsorship deal with Racing UK

Marketing Week

Gaming company Victor Chandler has signed a six-figure deal with specialist horse racing channel, Racing UK, to sponsor its coverage of the Grand National and 11 other big race meetings. The 12-month deal gives Victor Chandler exclusive rights to promote its sport betting brand, VC Bet, across Racing UK and its website and teletext properties […]

Boris and the politically incorrect brand

Marketing Week

You may promote explicit violence indeed video games companies have built an industry out of it; squalid sex is all right, too what would the tabloids be without it? Theres nothing wrong with reckless gambling, either, as the largely unchallenged ads from spread-betting organisations amply demonstrate. But one thing no brand manager ever, ever dabbles with is the R-vice, racism. It stands to reason, doesnt it? If you want a future.

Pub football fight hit by High Court delay

Marketing Week

A ruling on whether the FA Premier League can prosecute pub landlords for using foreign satellite systems to screen Premier League games has been delayed at the High Court. Karen Murphy, who runs The Red, White and Blue pub in Portsmouth, was convicted at magistrates’ and crown courts for earlier this year for using a […]

£1m campaign for Lotus Olbas cold relief tissues launch

Marketing Week

Lotus Tissues is launching a co-branded vapour-releasing tissue with cold relief brand Olbas Oil. The new range will be launched next month in pocket-size and six-pack formats. The Lotus Olbas tissue is “embedded” with Olbas capsules, which release vapours when crushed. The product aims to aid breathing, relieve blocked noses as well as other cold […]

Jaguar and Land Rover sell-off delayed by stock market troubles

Marketing Week

Ford’s sale of its Jaguar and Land Rover marques looks to have been delayed by the ongoing stock market troubles. The US car giant says no announcement will be made about the brands until the end of the year or early 2008. Ford chief executive Alan Mulally admits the global financial position is “absolutely an […]

Media Corporation agrees £3.62m Casino.co.uk sale with Gaming Portals

Marketing Week

Media Corporation, the advertising and publishing company, has sold Casino.co.uk and its related portal assets to Gaming Portals for £3.62m. The company sold the business in order to concentrate on developing its gaming portal, Gambling.com. The company is also keen to focus on its advertising businesses, which include online advertising and media company Eyeconomy and […]

Mail newspapers debut at number two in online papers audit

Marketing Week

The Daily Mail and The Mail On Sunday have become the second most read online newspapers with nearly 12 million users. The paper, making its online audit debut, beat The Sun Online, The Times Online and The Telegraph to take the second spot behind Guardian Unlimited. The figures, published today (August 23) show that the […]

How Darren Richardson got ahead

Marketing Week

I always knew I wanted to work in graphic design. It was during my degree that I discovered my love for identity and its importance in the world of design. Ive always been very interested in the identities created by Paul Rand, such as Olivetti and IBM, and the work of Saul Bass who created iconic badges for brands that have lasted many years.

How Dan Douglass got ahead

Marketing Week

My very first job in life was as the Assistant to the Circulation and Distribution Manager of the Transport & General Workers Union Journal The Record. The bad thing? The job endless stuffing of envelopes and label sticking. The good thing? The cheese, tomato and pickle sarnies from the caf矯n the corner of Smith Square.

Ofcom research reveals over-65’s internet boom

Marketing Week

Pensioners are spending more time online than any other group of users according to research from broadcaster watchdog Ofcom. The UK Communications Market Report, released today (August 23) found that over-50s now account for 30% of all time spend online. The “Silver surfers” – aged 65 and over – spend an average of 42 hours […]