AB InBev tasks Vizeum with media account

AB InBev, which owns Stella Artois, Beck’s and Budweiser, has appointed Vizeum to handle its UK media planning and buying account, following a review.

The brewer has tasked the media agency with its strategy, planning, buying, stewardship and ROI measurement.

Vizeum will also help AB InBev drive its responsible drinking message.

The Aegis-owned media agency replaces AB InBev’s former media agency, Starcom.

Ken Valledy, AB InBev’s Western Europe consumer connections director, says:

“We are delighted to appoint Vizeum and are confident they will do a great job supporting us in choosing the right communications channels to engage our consumers around our latest Stella Artois, Budweiser and Beck’s campaigns in the UK.

“We are also very pleased that Vizeum will use their unique position to partner with us in our responsible drinking efforts. Together we can amplify this important message more powerfully in a coordinated approach.”

Last month, the brewer reported a 4.1% sales increase and a 7.5% profit increase to $1.15bn (£737m) in the second quarter of the year, boosted by strong sales of Budweiser during the World Cup in South Africa, where it was the official beer partner of the tournament.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here