TNT Post goes head-to-head with Royal Mail first class

TNT Post has introduced a next day delivery service called FirstSort, which it claims is the first physical alternative to the first class service offered by Royal Mail.

Through FirstSort, customers will be able to use the next day service regionally. The service will see a phased implementation across the UK, starting with Scotland. A national expansion will follow later this year. Currently the service is being used by a number of clients including hospitals and accountancy firms.

The move is the latest action from TNT Post as it bids to offer a competitive alternative to Royal Mail.

Recent additions to the postal solutions portfolio include the hybrid mail service – TNT-it – and greenPost, an environmentally-friendly mail service. In the direct mail sector, dataMatters and adscents are two of the latest products from TNT Post.

The latter is a new package that enables its clients to add a scent to their direct mail. The aroma is touch activated and the company believes the service will give users a greater return on investment and brand awareness. By offering something different, TNT Post is hoping to gain some of the vast ground it currently concedes to Royal Mail as a producer of direct mail.

TNT Post recently claimed that it had picked up customers for its courier business as a result of the strikes at Royal Mail last autumn. Its chief financial officer, Henk van Dalen, said at the time that “customers might switch to TNT because they think Royal Mail isn’t reliable”.

TNT Post is the largest competitor to Royal Mail in the deregulated postal market, currently handling more than 200 million items a month.

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