DCSF shortlists comms agencies for underage drinking campaign

The Department for Children, Schools and Families (DCSF) has shortlisted three strategic communications agencies to develop a campaign to curb underage drinking.

Young drinker
Young drinker

The Central Office of Information (COI), in conjunction with the DCSF, has invited Starcom MediaVest, Manning Gottlieb OMD and Naked to pitch.

The campaign is part of the DCSF’s Youth Alcohol Action Plan that aims to change the attitudes of young people and their parent towards alcohol.

According to the COI, the campaign will aim to “to influence the all young people in England to grow up to have a safe and sensible relationship with alcohol”.

The DCSF campaign will run alongside existing Department of Health (DoH) and Home Office campaigns.

The DoH launched a campaign earlier this year warning men and women about the recommended number of units of alcohol per day.

This was followed by a Home Office campaign last month that also aims confront young people with their drunken behaviour.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here