Microsoft and Yahoo reach search agreement
Will CooperMicrosoft and Yahoo have finally agreed a search deal with a formal announcement expected later today, according to reports.
Month: July 2009
BMW to quit F1
Russell ParsonsBMW has confirmed it will pull out of Formula 1 at the end of this season because the sport does not fit in with its sustainability positioning.
Regional bodies unite to drive digital media industry
Danielle LongRegional digital bodies have formed an alliance to create a network for agencies and content developers, with a long-term aim of forming a national body to champion the £52bn digital media industry.
Boots to leverage Advantage Card
Mary-Louise ClewsBoots is gearing up to launch a major direct marketing co-branding drive following an overhaul of its 16 million member customer loyalty database.
Barclays seeks to be a digital banking pioneer
Suzanne BearneBarclays is making its biggest commitment to digital as it prepares to relaunch all of its sites and “raise the bar” across the banking industry.
Castrol readies Ronaldo campaign
Russell ParsonsCastrol is to launch a global campaign featuring newly signed brand ambassador Cristiano Ronaldo in September as part of a World Cup-themed push in the run up to next year’s tournament. The Real Madrid striker will star in a multimedia initiative to push the motor oil company’s Edge and Power1 brands. Castrol will also use […]
Tesco rapped by ASA
Mary-Louise ClewsAsda complained after a national TV and press ad for Tesco claimed to offer price comparisons on “real baskets” bought by customers between the two supermarkets. The watchdog agreed with Asda on three objections and ruled the ad should not appear again in its current form. It ruled Tesco’s claims about the number of baskets […]
EasyJet signs shirt deal with Luton Town
Branwell JohnsonEasyJet has signed up as the new shirt sponsor for non-league side Luton Town Football Club.
High sugar food brands need to promote healthy options
Mary-Louise ClewsManufacturers of soft drinks, cakes and chocolate will be urged to increase marketing spend on promoting “healthier options” under proposals drawn-up by the Food Standards Agency.
Sharon Baylay of the BBC speaks
Marketing WeekSharon Baylay, Director of BBC Marketing, Communications and Audiences responds to the article in Marketing Week by Stuart Smith titled “Contradictions sure to undermine BBC brand”.
Interpublic revenues hit by auto industry turmoil
Branwell JohnsonInterpublic, the holding company for marketing agencies including DraftFCB, Futurebrand, McCann Erickson and Lowe, has posted an organic revenue decrease of 14.5% for the second quarter of this year.
Premier League denies roadshow will include exhibition games
Russell ParsonsThe Premier League has denied that it is to organise a series of exhibition matches between England’s top sides as part of its proposals for a touring roadshow.
Trinity Mirror appoints marketer for nationals
Branwell JohnsonTrinity Mirror has shaken up its senior management team and appointed Lorraine Fraser as marketing director for its five national titles, including the Daily Mirror, The People and the Daily Record.
Change4life corner shop initiative goes national
Mary-Louise ClewsConvenience stores across the UK will be encouraged to boost fruit and veg sales from today as the Government rolls out the “Change4Life corner shops” initiative.
Marie Claire revamp gets £1m marketing push
Mary-Louise ClewsIPC Southbank is to invest £1m in marketing support for flagship women’s glossy Marie Claire following a revamp under new editor-in-chief Trish Halpin.