Gibney will be responsible for all content and channel-led marketing activity across Sky’s portfolio of entertainment channels, which include Sky1, Sky Movies, Sky Arts and Sky Real Lives.
She will report to Robert Tansey, Sky director of brand marketing. Gibney joins from the BBC where she held the position of marketing director for BBC Vision. In this role she was responsible for all on- and off-air marketing and publicity for BBC One, BBC Two, BBC Three, BBC Four, CBBC, CBeebies, BBC HD and BBC Films. She joined the BBC in 2002 as head of marketing for the broadcaster’s children’s channels.
Meanwhile, Sky is understood to be undertaking a major rebrand in a bid to create a more customerfriendly image.
The broadcaster is planning to redesign the Sky logo with a more rounded “S” that will feature in a new marketing campaign in the lead-up to the Christmas season.
The broadcaster is still on the hunt to find a replacement for group brand marketing director Andy Brent, who left his role last month after a year.
His responsibilities are being handled by Sky chief executive Jeremy Darroch in the interim.