Starbucks to take (RED) partnership into cinemas

Starbucks and (RED) are to take the fundraising organisation’s message about its work to tackle Aids to cinemas in a week-long campaign.

The 60-second ad is a version of a US campaign, which has been reworked for a British audience to encourage Starbucks customers to donate money to the (RED) global Aids fund by using their registered (Starbucks) RED Cards at the coffee chain’s outlets.

Each time a customer uses their (Starbucks) RED card, the chain will donate 5p to the (RED) global fund that finances Aids programmes in Africa.

The brand partnership was launched in the UK earlier this month and extends Starbucks’ global partnership with (RED), which launched in the US and Canada last year. As part of the partnership, Starbucks launched a (RED) tumbler and will donate £3 for each one sold.

The campaign will launch on 27 November and will run across 91 digital screens managed by cinema advertising group Pearl & Dean.
The ads will also run on the foyer TV network operated by Vue cinemas at 50 of its sites.

Brian Waring, marketing director of Starbucks UK and Ireland, says: “Our partnership with (RED) offers us another opportunity to use our size for good and enables us to bring our customers new, simple ways to do good everyday. To illustrate our commitment we have chosen to use this partnership as the theme for this step into cinema advertising in the UK.”

Latest from Marketing Week

Marketoonist on PowerPoint pitches

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here Tom Fishburne will be speaking at the Festival of Marketing, which is taking place on 4 and 5 October at Tobacco Dock. To find out more information, including how to book tickets, visit […]

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here