On The Beach unveils Facebook app

Online travel agency On the Beach has launched a Facebook application which allows customers to book group holidays together more easily on their website.

Beach Mate is the industry’s first collaborative tool of this type, and lets Facebook users invite their friends and family directly to the booking page of the brand’s site.

On the Beach created the application to make group bookings on the site a more straightforward process and to take any stress and expense away from the party organiser.

Once a customer has booked a flight and hotel on the company’s website they are given a reference number, which they can input into Beach Mate to make their booking appear on the Facebook page. Friends and Family can then follow the Beach Mate link to the correct page on the On the Beach site.

The brand now has the largest Facebook fan base of any online travel agent, with over 18,000 fans on its dedicated page.

On the Beach, founded in 1995, is currently hunting for an advertising agency to work on its first integrated campaign for launch in 2010. The company has appointed the intermediary Oyster Catchers to help with the pitch, which is being overseen by marketing director Alistair Daly.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here