The rebrand, carried out by Saatchi and Saatchi Design, aims to align the organisation’s identity with its new mission and vision.
Last year the charity adopted a new strategy focused on strengthening partnerships with other organisations and increasing its engagement with government ministries.
The new identity rolls out in March. The rebrand aims to reflect that Sightsavers are experts in the field of eye health and distinguish it from other charities to help boost fundraising, campaign and deliver eye care.
The charity’s purple logo is being replaced by a yellow and black design with two rings, which represent the partnerships at the core of Sightsavers’ work, which link to form an eye.
Sightsavers was originally founded in 1950 as the Royal Commonwealth Society for the Blind, and has worked across the globe to prevent and cure blindness and to support blind people.