Health, wealth and happiness: week 17
Marketing WeekMen are feeling in fine health as spring sporting events spur them on, says Doug Edmonds, managing director of 2CV.
Month: March 2010
Playing the behaviour change game
Marketing Week’Behaviour change’ is the new mantra for campaigning pressure groups, the COI, TfL, and local government alike. Vincent Nolan, founder of 2CV explains what it is, how it differs from mainstream marketing activity and how marketers need to adapt and develop campaigns that can deliver it.
Next profits soar 18%
Rosie BakerNext has reported an 18% rise in profits to £505m for the year ending January 2010.
Warburtons highlights family credentials in TV ads
Rosie BakerBread brand Warburtons is launching a television campaign to highlight its credentials as a family owned brand.
Rooms with a review verify brand claims
Lucy HandleyTravellers aged 55 and over are most likely to post online reviews of their experiences, and marketers are tapping into this trend by incorporating usergenerated content into their communications.
Alcohol industry slams Darling’s “misery” budget
Russell ParsonsAlcohol producers have slammed the “hikes” in duty on cider, beer, wine and sprits announced in the budget today (24 March), claiming that higher prices will hit jobs and sales.
Pritt returns to TV after 10 years
Rosie BakerPritt Stick, the Henkel owned glue stick, is returning to television advertising as part of a campaign to support the launch of its Alien Pritt Stick X.
Cider duty to increase by 10%
Russell ParsonsDuty on cider is to increase by 10% above inflation, the Chancellor announced in his budget today (24 March).
INM says Indie sale nearly complete and reports results
Branwell JohnsonIndependent News & Media (INM), owner of The Independent, confirms that discussions to sell the newspaper are expected to complete “shortly.” The group has also seen a halving in pre-tax profit for last year.
This isn’t just any new marketing strategy… This is an M&S marketing strategy…
Rosie BakerThere are innumerable ways to play on and parody the Marks & Spencer “food porn” strapline, but its days as an official M&S slogan are over.
Sainsbury’s growth slows in Q4
Rosie BakerSainsbury’s has posted its slowest quarterly sales growth in five years.
Easyjet names Guardian boss as new CEO
Russell ParsonsEasyJet has named Guardian Media Group boss Carolyn McCall as its new chief executive.
AA readies toolkit to help with marketing to children
Russell ParsonsThe Advertising Association (AA) is planning to launch an online service to help companies develop responsible products and campaigns that target children.
BA: strike not yet taken same toll on brand as T5 bungle
Branwell JohnsonStrikes by British Airways cabin crew have not yet been as damaging to the airline’s brand reputation as the Terminal 5 opening fiasco, according to YouGov BrandIndex data.
Louise Redknapp to front new Carlsberg spritzer drink
Russell ParsonsCarlsberg UK has signed up Louise Redknapp as the face of a £3m marketing campaign to support the nationwide launch of its female-targeted Eve spritzer drink.