Diageo appoints marketing chief for Britain
Russell ParsonsDiageo has appointed Philip Gladman as marketing director for its British business.
Month: March 2010
Magners vows to cover cider duty increase and unveils new positioning
Russell ParsonsMagners owner C&C Group has promised consumers it will absorb the 10% increase in cider duty as it unveils a new television campaign that repositions the cider brand as unconventional but traditional.
Home Office defends banned police ad
Gina LovettThe Home Office is playing down any impact of the Advertising Standards Authority ban of its ‘policing pledge’ ad, claiming that advertising and marketing would have been halted prior to the general election in May anyway.
Getting dumber with data
Marketing WeekGraham Cooke, managing director of QuBit Digital and former global leader on Google’s strategy for conversion rate improvement, explains how the amount of data generated today can appear overwhelming and what information marketers should be focused on.
Is the iPad the next big digital thing?
Joe FernandezAfter much speculation and anticipation, the Apple iPad is finally hitting US stores next week, a month before it reaches our soil, but has the buzz led to high demand for the portable Mac?
Innocent appoints Public to work on kids range
Russell ParsonsInnocent has appointed Public to handle digital advertising for its ‘smoothies for kids’ range.
Cravendale launches door drop campaign
Jack JonesMilk brand Cravendale is launching a door drop campaign to support its “Fresher for longer” message by delivering money-off vouchers.
Times and Sunday Times websites to charge from June
Suzanne BearneThe Times and The Sunday Times will start charging for access to their online content from June, charging £1 for a day¹s access or £2 for a weekly subscription, News International has announced.
National lottery operator Camelot sold to Canadian pension fund
Russell ParsonsCamelot, the national lottery operator, is to be sold to a Canadian pension fund for £389m.
Indie owner likely to price cut say insiders
Branwell JohnsonNew owner of the Independent newspaper titles Alexander Lebedev is unlikely to move to a completely free model, say industry insiders.
Soreen to reposition with TV Campaign
Jack JonesMalt loaf producer Soreen is launching a campaign to reposition the brand as a “wholesome energy provider”.
Bmibaby promotes Julian Carr to MD
Branwell JohnsonBmibaby commercial director and former MyTravel marketer Julian Carr has been promoted to managing director of the low cost airline.
Vodafone’s Andy Moore joins Nunwood
Jack JonesFormer Vodafone global director of customer insight Andy Moore has joined insight consultancy Nunwood.
Lebedev buys Independent for one pound
Branwell JohnsonIndependent News & Media (INM) has sold The Independent and The Independent on Sunday to Independent Print Limited (IPL), a company controlled by the family of Alexander Lebedev, for £1.
Castrol launches TV campaign
Jack JonesCastrol is to launch its first television campaign for two years as part of a £3.5m drive to educate the public about engine oil.