Brand chief Tom Hings leaves Royal Mail
Russell ParsonsRoyal Mail brand director Tom Hings is leaving the postal service after seven years. It is not known whether he has a job to go to.
Month: March 2010
Mitchells & Butlers readies push for restaurant brands as it switches to food-led business
Russell ParsonsMitchells & Butlers (M&B) has repositioned its Harvester restaurant brand and launched the first television campaign for its Toby Carvery business, as it looks to “rapidly reshape” its business to become food-led.
Travelodge and Premier Inn ads rapped by ad watchdog
Rosie BakerPremier Inn owner Whitbread has been slammed by the advertising watchdog after a television campaign featuring comedian Lenny Henry in a parody of horror movie The Shining was shown on a children’s channel.
Marketers must target diverse groups, says IPA
David BurrowsEvery UK brand and marketer should be targeting diverse groups, or they will risk losing out on a potentially lucrative new market.
More brands join Home Move Box
David BurrowsPepsiCo, Associated Newspapers, Sara Lee, Candia UK, Virgin Wines and Clipper Tea have all signed up to Home Move Box.
Newspaper retail round up
Rosie BakerA round up of the week’s biggest retail stories… Tesco, One Stop, Ocado, Joseph, DSGi, Blockbuster, Ann Summers, Virgin Bank, Co-op
Kraft executive team includes 12 Cadbury chiefs
David BurrowsOnly 12 of the 17 members of Cadbury’s chief executive’s committee have chosen to stay with new owners Kraft.
Sun launches outdoor campaign to talk up columnists
Branwell JohnsonThe Sun has launched an outdoor and print campaign in the Carlton TV region showcasing its daily columnists to support its price promotion in the area.
Google victory is a “blow for brands”
Rosie BakerEuropean lawmakers have cleared the way for advertisers to buy search keywords trademarked by rivals.
Project Canvas set for OFT scrutiny
Ronan ShieldsProject Canvas, the proposed IPTV service from broadcasters the BBC, ITV, Channel 4, Five and ISPs BT and TalkTalk, will be scrutinised by the Office of Fair Trading to ensure the joint-venture doesn’t qualify as a merger.
Ofcom bids to speed up broadband development
David BurrowsOfcom, the telecoms regulator, has unveiled new proposals to promote investment and competition in the fastest broadband services.
Waitrose to sponsor music and arts festival
Marketing WeekWaitrose is to sponsor boutique family festival the Wychwood Festival.
John Lewis launches spring campaign
Rosie BakerJohn Lewis is launching a print campaign for its spring homeware collection.
FA begins search for CEO after Ian Watmore resigns
Russell ParsonsThe Football Association will begin its search for a new chief executive today (23 March) following Ian Watmore’s resignation.
Autoglass launches £10m TV push
Rosie BakerAutoglass, the consumer automotive service brand, has appointed integrated agency Breakfast to create a £10m television campaign.