Tourism Australia looks to involve the nation in its next campaign
Branwell JohnsonAustralians are being invited to be part of the country’s next international tourism campaign and share their favourite Australian holiday stories with the world.
Australians are being invited to be part of the country’s next international tourism campaign and share their favourite Australian holiday stories with the world.
Marmite is launching spoof party political broadcasts as part of a campaign to play on the public interest in the general election.
Harper’s Bazaar, National Magazine Company’s luxury fashion magazine, has partnered with department store Selfridges to launch its first ever beauty supplement.
Telefónica is reviewing the media planning and buying accounts for its O2 brand across Europe. The telecoms company is looking to consolidate the business, believed to worth about £100m, under one agency.
Savers could be losing up to £3bn a year because of misleading promotional campaigns, according to an independent consumer watchdog.
Coca-Cola Great Britain has unveiled its television advertisement for juice drink 5 Alive.
The Britvic Soft Drinks report is out: 2008’s sales dip – thanks to the weather, the banks and the health police – has been reversed. Sales of soft drinks reached an historic high of £8.56bn in 2009 – a shade over the previous best in 2007 of £8.49bn.
British Airways has launched a press campaign thanking customers for their patience with the brand during strike action.
News International has suspended its membership to web traffic measuring firm ABC Electronic following its announcement it will introduce paywalls in June.
MasterCard has appointed former John Lewis marketing director Gill Barr to head up marketing for the UK and Ireland.
Julie Constable, head of agency selection at MCCA, talks about selecting the right retail marketing agency for your business.
Levi’s, the denim brand, is reopening its London flagship today (31 March) and I had a sneaky peek of how the brand has interpreted its retail space before it opens to the masses.
BSkyB is to challenge the “unprecedented and unwarranted intervention” by the broadcasting watchdog after it was ordered to reduce the amount it charges rivals to show its premium sports channels by 23%.
Communications brand Orange is to launch a challenger to Google’s and Yahoo!’s online advertising sales services with the first European online advertising exchange, Orange Ad Market.
Age UK, the charity that formed when Help the Aged and Age Concern merged, is launching an election-based integrated marketing campaign to highlight the political significance of consumers aged over 60.