Apple iPad to be handled with care, publishers warned
PPA: Magazine industry experts were warned today that while the Apple iPad may offer a host of publishing opportunities, these may come with strings attached.
Speaking at the PPA Annual Conference today (29 April) Juan Senor, of the Innovation International Media Consulting |Group, said that the arrival of the iPad and other “tablets” in development will help publishers who have concentrated on content and refreshing their product.
However, he added a warning that Apple is going to keep pricing control and publishing data and “this is a concern because this is the basis of marketing.”
Senor said publishers must “beware” and should work together to negotiate strongly with Apple. He said:”If you lose this you will see Apple on the world’s {newspaper} kiosks.”
Speaking on another panel, Guardian News & Media managing director Tim Brooks said that it was incredibly hard for an individual publisher to get Apple’s attention and that the technology company had a clear plan that it was executing “with great skill.”
“That plan does not include ceding control of its shop or downloadable apps market to publishers.”
